{"id":1761,"date":"2026-02-18T14:47:52","date_gmt":"2026-02-18T19:47:52","guid":{"rendered":"https:\/\/markaitek.com\/website-and-content-for-b2b-smes\/"},"modified":"2026-03-23T08:27:16","modified_gmt":"2026-03-23T13:27:16","slug":"website-and-content-for-b2b-smes","status":"publish","type":"page","link":"https:\/\/markaitek.com\/en\/website-and-content-for-b2b-smes\/","title":{"rendered":"Website and content for B2B SMEs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1761\" class=\"elementor elementor-1761 elementor-734\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-288666d e-flex e-con-boxed e-con e-parent\" data-id=\"288666d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcd372 elementor-widget elementor-widget-heading\" data-id=\"7dcd372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">WEBSITE &amp; CONTENT<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e30bb61 elementor-widget elementor-widget-heading\" data-id=\"e30bb61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Website and content for B2B SMEs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-346bc3d elementor-widget elementor-widget-text-editor\" data-id=\"346bc3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Turn your site into a growth asset with a clear structure, useful content and a conversion-oriented experience, SEO (search engine optimization) and GEO (generative engine optimization).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a44344a e-con-full mk-hero-cta-row e-flex e-con e-child\" data-id=\"a44344a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a287c3 mk-btn mk-btn-primary elementor-widget elementor-widget-button\" data-id=\"5a287c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markaitek.com\/en\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a site &amp; content audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6eff5a mk-btn mk-btn-secondary elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"e6eff5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markaitek.com\/en\/our-services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See web priorities<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-601a8eb mk-section mk-trust mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"601a8eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6075073e elementor-widget elementor-widget-heading\" data-id=\"6075073e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A clear, credible, action-oriented site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540d92de elementor-widget elementor-widget-text-editor\" data-id=\"540d92de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We improve architecture, messaging and content so that your site better explains your value and converts more, both on desktop and mobile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424b6d0c mk-trust-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"424b6d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Decision-oriented page architecture<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Useful and readable SEO\/GEO content<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">UX optimization for conversion and trust<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dcd7f73 mk-section mk-usecases e-flex e-con-boxed e-con e-parent\" data-id=\"5dcd7f73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-mkucshed e-con-full mk-usecases-intro mk-anim-v e-flex e-con e-child\" data-id=\"mkucshed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mkuch2x1 elementor-widget elementor-widget-heading\" data-id=\"mkuch2x1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of web &amp; content improvements<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mkuctxt1 elementor-widget elementor-widget-text-editor\" data-id=\"mkuctxt1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The result is a site that is more effective, more convincing and easier to maintain over time, with a clear editorial logic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45c4ddc4 e-flex e-con-boxed e-con e-child\" data-id=\"45c4ddc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-542fd4f5 e-con-full e-flex e-con e-child\" data-id=\"542fd4f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a240a9d e-con-full e-flex e-con e-child\" data-id=\"a240a9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f46a671 e-con-full e-flex e-con e-child\" data-id=\"f46a671\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ae4aa9 e-con-full e-flex e-con e-child\" data-id=\"1ae4aa9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e128869 elementor-widget elementor-widget-heading\" data-id=\"e128869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Intention-based copywriting<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca4160 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"bca4160\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Write precise messages that respond to objections and build confidence.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c4d9ec9 e-con-full e-flex e-con e-child\" data-id=\"3c4d9ec9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d666302 e-con-full e-flex e-con e-child\" data-id=\"d666302\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f9d8571 e-con-full e-flex e-con e-child\" data-id=\"f9d8571\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e41827b e-con-full e-flex e-con e-child\" data-id=\"e41827b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7bc24 elementor-widget elementor-widget-heading\" data-id=\"ef7bc24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">UX &amp; performance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf0dc46 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"cf0dc46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Reduce friction, improve legibility and make it easier to take action.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da0fd34 e-con-full e-flex e-con e-child\" data-id=\"da0fd34\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-9cce8a9 e-con-full e-flex e-con e-child\" data-id=\"9cce8a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d86d20 e-con-full e-flex e-con e-child\" data-id=\"1d86d20\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88a7238 elementor-widget elementor-widget-heading\" data-id=\"88a7238\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Editorial governance<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7438d0 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"f7438d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Set up a sustainable publishing rhythm with clear standards, roles and responsibilities.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2522665f e-flex e-con-boxed e-con e-child\" data-id=\"2522665f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-06d0b72 e-con-full e-flex e-con e-child\" data-id=\"06d0b72\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-43eb2b7 e-con-full e-flex e-con e-child\" data-id=\"43eb2b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-318eab2 e-con-full e-flex e-con e-child\" data-id=\"318eab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad24f47 elementor-widget elementor-widget-heading\" data-id=\"ad24f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Strategic content production<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e426b1f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e426b1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Publish useful content that supports SEO (search engines), GEO (generative engines) and sales performance.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-84c9dfd e-con-full e-flex e-con e-child\" data-id=\"84c9dfd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-42b784d e-con-full e-flex e-con e-child\" data-id=\"42b784d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7a7792 e-con-full e-flex e-con e-child\" data-id=\"b7a7792\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b120e29 elementor-widget elementor-widget-heading\" data-id=\"b120e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Service page architecture<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e00bf62 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"e00bf62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">The result is a site that is more effective, more convincing and easier to maintain over time, with a clear editorial logic.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb0b6f mk-btn mk-btn-primary elementor-widget elementor-widget-button\" data-id=\"2bb0b6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markaitek.com\/en\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Planning web framing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e0ea0c mk-section mk-process-intro mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"2e0ea0c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93afb66 elementor-widget elementor-widget-heading\" data-id=\"93afb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our 8-step website &amp; content approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a37c3 elementor-widget elementor-widget-heading\" data-id=\"e1a37c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A structured approach to improve the clarity, credibility and conversion of your web presence.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1703f elementor-widget elementor-widget-html\" data-id=\"ef1703f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.0\/css\/all.min.css\">\r\n\r\n<div class=\"mk-process\">\r\n\r\n<div class=\"mk-row\">\r\n\r\n<div class=\"mk-card active\">\r\n<div class=\"mk-head\">\r\n<span class=\"mk-num\">01.<\/span>\r\n<div class=\"mk-icon\"><i class=\"fas fa-search\"><\/i><\/div>\r\n<\/div>\r\n<h3>Audit of existing site<\/h3>\r\n<p>Complete analysis of current site content and performance.<\/p>\r\n<\/div>\r\n\r\n<div class=\"mk-card\">\r\n<div class=\"mk-head\">\r\n<span class=\"mk-num\">02.<\/span>\r\n<div class=\"mk-icon\"><i class=\"fas fa-bullseye\"><\/i><\/div>\r\n<\/div>\r\n<h3>Prioritizing key pages<\/h3>\r\n<p>Identification of strategic pages.<\/p>\r\n<\/div>\r\n\r\n<div class=\"mk-card\">\r\n<div class=\"mk-head\">\r\n<span class=\"mk-num\">03.<\/span>\r\n<div class=\"mk-icon\"><i class=\"fas fa-sitemap\"><\/i><\/div>\r\n<\/div>\r\n<h3>Redesigning the editorial hierarchy<\/h3>\r\n<p>Reorganization of content.<\/p>\r\n<\/div>\r\n\r\n<div class=\"mk-card\">\r\n<div class=\"mk-head\">\r\n<span class=\"mk-num\">04.<\/span>\r\n<div class=\"mk-icon\"><i class=\"fas fa-edit\"><\/i><\/div>\r\n<\/div>\r\n<h3>Structuring templates<\/h3>\r\n<p>Templates are standardized to speed up production.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<div class=\"mk-row\">\r\n\r\n<div class=\"mk-card\">\r\n<div class=\"mk-head\">\r\n<span class=\"mk-num\">05.<\/span>\r\n<div class=\"mk-icon\"><i class=\"fas fa-chart-line\"><\/i><\/div>\r\n<\/div>\r\n<h3>Conversion-oriented copywriting<\/h3>\r\n<p>Creating content that transforms visitors.<\/p>\r\n<\/div>\r\n\r\n<div class=\"mk-card\">\r\n<div class=\"mk-head\">\r\n<span class=\"mk-num\">06.<\/span>\r\n<div class=\"mk-icon\"><i class=\"fas fa-flask\"><\/i><\/div>\r\n<\/div>\r\n<h3>Integration and QA<\/h3>\r\n<p>Technical testing and quality validation.<\/p>\r\n<\/div>\r\n\r\n<div class=\"mk-card\">\r\n<div class=\"mk-head\">\r\n<span class=\"mk-num\">07.<\/span>\r\n<div class=\"mk-icon\"><i class=\"fas fa-chart-bar\"><\/i><\/div>\r\n<\/div>\r\n<h3>Measurement and optimization<\/h3>\r\n<p>Performance analysis.<\/p>\r\n<\/div>\r\n\r\n<div class=\"mk-card\">\r\n<div class=\"mk-head\">\r\n<span class=\"mk-num\">08.<\/span>\r\n<div class=\"mk-icon\"><i class=\"fas fa-rocket\"><\/i><\/div>\r\n<\/div>\r\n<h3>Documentation and autonomy<\/h3>\r\n<p>Training and documentation.<\/p>\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<\/div>\r\n\r\n<style>\r\n\r\n\/* BASE *\/\r\n\r\n.mk-process{\r\nfont-family:Inter,sans-serif;\r\n}\r\n\r\n.mk-row{\r\ndisplay:grid;\r\ngrid-template-columns:repeat(4,1fr);\r\nborder:1px solid #e5eaee;\r\n}\r\n\r\n\/* CARD *\/\r\n\r\n.mk-card{\r\npadding:32px;\r\nbackground:#f4f6f8;\r\nborder-right:1px solid #e5eaee;\r\nborder-bottom:1px solid #e5eaee;\r\ncursor:pointer;\r\nmin-height:220px;\r\n\r\ndisplay:flex;\r\nflex-direction:column;\r\njustify-content:space-between;\r\n\r\ntransition:\r\ntransform .4s cubic-bezier(.4,.0,.2,1),\r\nbackground .3s,\r\nbox-shadow .3s;\r\n\r\nwill-change:transform;\r\n}\r\n\r\n\/* ACTIVE (plus subtil) *\/\r\n\r\n.mk-card.active{\r\nbackground:linear-gradient(135deg,#1f2f38,#243943);\r\ncolor:white;\r\ntransform:scale(1.02);\r\nz-index:2;\r\nbox-shadow:0 12px 30px rgba(0,0,0,.2);\r\n}\r\n\r\n\/* HEADER *\/\r\n\r\n.mk-head{\r\ndisplay:flex;\r\njustify-content:space-between;\r\nalign-items:center;\r\nmargin-bottom:20px;\r\n}\r\n\r\n.mk-num{\r\nfont-size:12px;\r\ncolor:#8fa1ad;\r\ntransition:.3s;\r\n}\r\n\r\n.mk-icon{\r\nwidth:36px;\r\nheight:36px;\r\nborder:1px solid #cfd7dd;\r\nborder-radius:8px;\r\ndisplay:flex;\r\nalign-items:center;\r\njustify-content:center;\r\ncolor:#243943;\r\ntransition:.3s;\r\n}\r\n\r\n\/* TEXT *\/\r\n\r\n.mk-card h3{\r\nfont-size:18px;\r\nmargin:0 0 10px;\r\ncolor:#243943;\r\ntransition:.3s;\r\n}\r\n\r\n\/* TEXT (toujours lisible, pas flou) *\/\r\n\r\n.mk-card p{\r\nfont-size:14px;\r\nopacity:0.65;\r\ntransform:translateY(4px);\r\ncolor:#5f6f79;\r\ntransition:all .4s cubic-bezier(.4,.0,.2,1);\r\n}\r\n\r\n\/* ACTIVE TEXT *\/\r\n\r\n.mk-card.active h3,\r\n.mk-card.active p,\r\n.mk-card.active .mk-num{\r\ncolor:white !important;\r\n}\r\n\r\n.mk-card.active p{\r\nopacity:1;\r\ntransform:translateY(0);\r\n}\r\n\r\n.mk-card.active .mk-icon{\r\nborder-color:white;\r\ncolor:white;\r\n}\r\n\r\n\/* HOVER SUBTIL *\/\r\n\r\n.mk-card:not(.active):hover{\r\nbackground:#eef2f5;\r\ntransform:translateY(-3px);\r\n}\r\n\r\n\/* RESPONSIVE *\/\r\n\r\n@media (max-width:1024px){\r\n.mk-row{\r\ngrid-template-columns:repeat(2,1fr);\r\n}\r\n}\r\n\r\n@media (max-width:640px){\r\n.mk-row{\r\ngrid-template-columns:1fr;\r\n}\r\n\r\n.mk-card{\r\nmin-height:auto;\r\n}\r\n\r\n.mk-card p{\r\nopacity:1;\r\ntransform:none;\r\n}\r\n}\r\n\r\n<\/style>\r\n\r\n<script>\r\n\r\nconst cards = document.querySelectorAll(\".mk-card\");\r\nlet current = 0;\r\nlet timer;\r\n\r\nfunction openCard(index){\r\ncards.forEach(c=>c.classList.remove(\"active\"));\r\ncards[index].classList.add(\"active\");\r\ncurrent = index;\r\n}\r\n\r\nfunction startAuto(){\r\ntimer = setInterval(()=>{\r\ncurrent++;\r\nif(current >= cards.length) current = 0;\r\nopenCard(current);\r\n},5000);\r\n}\r\n\r\ncards.forEach((card,index)=>{\r\ncard.addEventListener(\"click\",()=>{\r\nclearInterval(timer);\r\nopenCard(index);\r\nstartAuto();\r\n});\r\n});\r\n\r\nstartAuto();\r\n\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-452cdc0 e-con-full e-flex e-con e-child\" data-id=\"452cdc0\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/markaitek.com\/en\/our-services\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1edcb3 e-transform elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a1edcb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-chevron-right\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29886d5 elementor-widget elementor-widget-heading\" data-id=\"29886d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Request a free consultation today and discover how Markaitek can transform your marketing.<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6ca687 mk-section mk-faq mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"e6ca687\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bfac8b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0bfac8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656f1cd elementor-widget elementor-widget-heading\" data-id=\"656f1cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ Website and content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6544146 elementor-widget elementor-widget-text-editor\" data-id=\"6544146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quick answers to clarify the approach and the most commonly used terms.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4af13 mk-faq-accordion elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"4a4af13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-4a4af13\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"4a4af13\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"does-the-whole-site-have-to-be-redone\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-7791\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Does the whole site have to be redone?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7791\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"does-the-whole-site-have-to-be-redone\"><p>Not necessarily. We focus on high-impact improvements without starting from scratch. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"do-you-work-with-elementor\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-7792\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Do you work with Elementor?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7792\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"do-you-work-with-elementor\"><p>Yes. We optimize your pages directly in WordPress + Elementor, while remaining compatible with your current structure. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-do-seo-and-geo-mean\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-7793\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What do SEO and GEO mean?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7793\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"what-do-seo-and-geo-mean\"><p>SEO = search engine optimization. GEO = generative engine optimization (AI responses). The two complement each other.  <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"how-do-you-measure-performance\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-7794\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">How do you measure performance?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7794\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"how-do-you-measure-performance\"><p>We track KPIs (key performance indicators) such as engagement, conversion, traffic quality and incoming requests.<\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"can-you-improve-the-mobile-version\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-7795\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Can you improve the mobile version?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7795\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"can-you-improve-the-mobile-version\"><p>Yes, responsive optimization is part of the mandate: legibility, density of sections and clarity of CTAs. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"does-the-service-include-copywriting\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"6\" aria-controls=\"elementor-tab-content-7796\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Does the service include copywriting?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7796\" class=\"eael-accordion-content clearfix\" data-tab=\"6\" aria-labelledby=\"does-the-service-include-copywriting\"><p>Yes, we can rewrite your service pages and produce content better aligned with your visitors&#8217; intent. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"do-you-include-editorial-governance\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"7\" aria-controls=\"elementor-tab-content-7797\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Do you include editorial governance?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7797\" class=\"eael-accordion-content clearfix\" data-tab=\"7\" aria-labelledby=\"do-you-include-editorial-governance\"><p>Yes, we document the standards, the rate of publication and the responsibility of those involved. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"can-we-start-with-a-driver\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"8\" aria-controls=\"elementor-tab-content-7798\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Can we start with a driver?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7798\" class=\"eael-accordion-content clearfix\" data-tab=\"8\" aria-labelledby=\"can-we-start-with-a-driver\"><p>Yes, a pilot on a few critical pages can quickly validate the value. <\/p>\n<\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mkmotionjs mk-motion-script elementor-widget elementor-widget-html\" data-id=\"mkmotionjs\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>(function(){\n  function init(){\n    var root=document.querySelector('body.page-id-699 .elementor-699');\n    if(!root) return;\n    root.classList.add('mk-motion-ready');\n    var targets=root.querySelectorAll('.mk-anim-v, .mk-anim-h-left, .mk-anim-h-right');\n    if(!targets.length){ return; }\n    if(!('IntersectionObserver' in window)){\n      targets.forEach(function(el){ el.classList.add('is-inview'); });\n      return;\n    }\n    var io=new IntersectionObserver(function(entries){\n      entries.forEach(function(entry){\n        if(entry.isIntersecting){\n          entry.target.classList.add('is-inview');\n          io.unobserve(entry.target);\n        }\n      });\n    }, {threshold:0.16, rootMargin:'0px 0px -8% 0px'});\n    targets.forEach(function(el){ io.observe(el); });\n  }\n  if(document.readyState==='loading') document.addEventListener('DOMContentLoaded', init);\n  else init();\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conversion-oriented website design and SEO\/GEO content creation to attract, convince and transform your visitors into qualified opportunities.<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"slim_seo":{"title":"Website and SEO\/GEO content for B2B SMEs | Markaitek","description":"Conversion-oriented website design and strategic content creation to improve visibility, credibility and inbound requests."},"footnotes":""},"class_list":["post-1761","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/pages\/1761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/comments?post=1761"}],"version-history":[{"count":1,"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/pages\/1761\/revisions"}],"predecessor-version":[{"id":1762,"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/pages\/1761\/revisions\/1762"}],"wp:attachment":[{"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/media?parent=1761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}