{"id":852,"date":"2026-02-19T08:42:37","date_gmt":"2026-02-19T13:42:37","guid":{"rendered":"https:\/\/markaitek.com\/lead-generation\/"},"modified":"2026-02-24T15:46:33","modified_gmt":"2026-02-24T20:46:33","slug":"lead-generation","status":"publish","type":"page","link":"https:\/\/markaitek.com\/en\/lead-generation\/","title":{"rendered":"B2B lead generation: qualified and predictable pipeline"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"852\" class=\"elementor elementor-852 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60a0d2e0 mk-service-v2 mk-section mk-hero mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"60a0d2e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3827e82a elementor-widget elementor-widget-heading\" data-id=\"3827e82a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">LEAD GENERATION<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1577780a elementor-widget elementor-widget-heading\" data-id=\"1577780a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">B2B lead generation: qualified and predictable pipeline<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b767a8 elementor-widget elementor-widget-text-editor\" data-id=\"35b767a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Transform your marketing actions into a commercial pipeline with an approach focused on qualification, ICP (ideal customer profile), acquisition cost and conversion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-mkhercta e-con-full mk-hero-cta-row e-flex e-con e-child\" data-id=\"mkhercta\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mkbcta01 mk-btn mk-btn-primary elementor-widget elementor-widget-button\" data-id=\"mkbcta01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markaitek.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book an acquisition diagnosis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mkbcta02 mk-btn mk-btn-secondary elementor-widget elementor-widget-button\" data-id=\"mkbcta02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markaitek.com\/nos-services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See the acquisition levers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-601a8eb mk-section mk-trust mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"601a8eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6075073e elementor-widget elementor-widget-heading\" data-id=\"6075073e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A revenue-oriented acquisition system<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540d92de elementor-widget elementor-widget-text-editor\" data-id=\"540d92de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We align the offer, targeting, messages and the conversion journey to generate better quality leads and control the CAC (customer acquisition cost).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-424b6d0c mk-trust-list elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"424b6d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Clear positioning and ICP-oriented promise (ideal customer profile)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Multi-lever activation with CAC (customer acquisition cost) monitoring<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Structured qualification and follow-up process<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a93d71f2 mk-section mk-platforms-saas mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"a93d71f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-be0aa311 e-con-full mk-platforms-intro mk-anim-v e-flex e-con e-child\" data-id=\"be0aa311\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0eab5a2 elementor-widget elementor-widget-heading\" data-id=\"c0eab5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CRM and SaaS platforms we support<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9a7f4b1 elementor-widget elementor-widget-text-editor\" data-id=\"d9a7f4b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We can support and integrate your SaaS and CRM platforms such as Monday, Zoho, HubSpot, Pipedrive, Salesforce, Paypath, n8n and other tools depending on your stack.<\/p><p>When a native connector is missing, we can develop connectors<a href=\"https:\/\/markaitek.com\/automatisation-n8n-implantation-maintenance\/\">n8n<\/a>tailor-made to keep an orchestration stable and maintainable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8bc8137 mk-platforms-carousel elementor-widget elementor-widget-image-carousel\" data-id=\"f8bc8137\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;5&quot;,&quot;slides_to_show_tablet&quot;:&quot;3&quot;,&quot;slides_to_show_mobile&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:38,&quot;sizes&quot;:[]},&quot;autoplay_speed&quot;:2800,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;image_spacing_custom_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel plateformes SaaS\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/monday-logo-2026.webp\" alt=\"monday-logo-2026\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/zoho-logo-2026.webp\" alt=\"zoho-logo-2026\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/hubspot-logo-2026.webp\" alt=\"hubspot-logo-2026\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/pipedrive-logo-2026.webp\" alt=\"pipedrive-logo-2026\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/salesforce-logo-2026.webp\" alt=\"salesforce-logo-2026\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/paypath-logo-2026.webp\" alt=\"paypath-logo-2026\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dcd7f73 mk-section mk-usecases e-flex e-con-boxed e-con e-parent\" data-id=\"5dcd7f73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-mkucshed e-con-full mk-usecases-intro mk-anim-v e-flex e-con e-child\" data-id=\"mkucshed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-mkuch2x1 elementor-widget elementor-widget-heading\" data-id=\"mkuch2x1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Examples of lead generation levers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mkuctxt1 elementor-widget elementor-widget-text-editor\" data-id=\"mkuctxt1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We set up a complete system for generating incoming requests, from capture to marketing and sales qualification.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45c4ddc4 e-flex e-con-boxed e-con e-child\" data-id=\"45c4ddc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-542fd4f5 e-flex e-con-boxed e-con e-child\" data-id=\"542fd4f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca06bb mk-service-card mk-anim-h-left ekit-equal-height-disable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"2ca06bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-center style-modern\" >\n\n                <a href=\"https:\/\/markaitek.com\/contact-us\/\">\n                <div class=\"elementskit-box-header image-box-img-center\">\n\n                    <img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1143\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_icp-2026.webp\" class=\"attachment-full size-full wp-image-799\" alt=\"Leads icp\" srcset=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_icp-2026.webp 1600w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_icp-2026-300x214.webp 300w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_icp-2026-1024x732.webp 1024w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_icp-2026-768x549.webp 768w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_icp-2026-1536x1097.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n                <\/div>\n                <\/a>\n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        ICP framing (ideal customer profile) &amp; offer\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        Define priority segments and a value proposition that resonates with the right decision makers.                    <\/div>\n                                    <\/div>\n\n                                <div class=\"elementskit-box-footer\">\n                    <div class=\"box-footer\">\n                        <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/markaitek.com\/contact-us\/\" class=\"elementskit-btn whitespace--normal\">\n                                                                    <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-211dd0aa e-flex e-con-boxed e-con e-child\" data-id=\"211dd0aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61da2827 mk-service-card mk-anim-h-right ekit-equal-height-disable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"61da2827\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-center style-modern\" >\n\n                <a href=\"https:\/\/markaitek.com\/contact-us\/\">\n                <div class=\"elementskit-box-header image-box-img-center\">\n\n                    <img decoding=\"async\" width=\"1600\" height=\"1143\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_pages-2026.webp\" class=\"attachment-full size-full wp-image-801\" alt=\"Leads pages\" srcset=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_pages-2026.webp 1600w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_pages-2026-300x214.webp 300w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_pages-2026-1024x732.webp 1024w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_pages-2026-768x549.webp 768w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_pages-2026-1536x1097.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n                <\/div>\n                <\/a>\n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        Powerful Capture Pages\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        Optimize landing pages, forms and CTAs to increase the conversion rate.                    <\/div>\n                                    <\/div>\n\n                                <div class=\"elementskit-box-footer\">\n                    <div class=\"box-footer\">\n                        <div class=\"btn-wraper\">\n                                                            <a href=\"#\" class=\"elementskit-btn whitespace--normal\">\n                                                                    <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5021f07b e-flex e-con-boxed e-con e-child\" data-id=\"5021f07b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77cec028 mk-service-card mk-anim-h-left ekit-equal-height-disable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"77cec028\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-center style-modern\" >\n\n                <a href=\"https:\/\/markaitek.com\/contact-us\/\">\n                <div class=\"elementskit-box-header image-box-img-center\">\n\n                    <img decoding=\"async\" width=\"1600\" height=\"1143\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_campaign-2026.webp\" class=\"attachment-full size-full wp-image-803\" alt=\"Leads campaign\" srcset=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_campaign-2026.webp 1600w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_campaign-2026-300x214.webp 300w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_campaign-2026-1024x732.webp 1024w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_campaign-2026-768x549.webp 768w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_campaign-2026-1536x1097.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n                <\/div>\n                <\/a>\n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        Managed acquisition campaigns\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        Activate the right channels and messages to generate qualified leads at the right cost.                    <\/div>\n                                    <\/div>\n\n                                <div class=\"elementskit-box-footer\">\n                    <div class=\"box-footer\">\n                        <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/markaitek.com\/contact-us\/\" class=\"elementskit-btn whitespace--normal\">\n                                                                    <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2522665f e-flex e-con-boxed e-con e-child\" data-id=\"2522665f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c4d9ec9 e-flex e-con-boxed e-con e-child\" data-id=\"3c4d9ec9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e51c2b9 mk-service-card mk-anim-h-right ekit-equal-height-disable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"5e51c2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-center style-modern\" >\n\n                <a href=\"https:\/\/markaitek.com\/contact-us\/\">\n                <div class=\"elementskit-box-header image-box-img-center\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1143\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_qualif-2026.webp\" class=\"attachment-full size-full wp-image-805\" alt=\"Leads qualif\" srcset=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_qualif-2026.webp 1600w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_qualif-2026-300x214.webp 300w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_qualif-2026-1024x732.webp 1024w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_qualif-2026-768x549.webp 768w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_qualif-2026-1536x1097.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n                <\/div>\n                <\/a>\n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        Qualification and automated reminders\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        Reduce pipeline losses with fast, structured request processing.                    <\/div>\n                                    <\/div>\n\n                                <div class=\"elementskit-box-footer\">\n                    <div class=\"box-footer\">\n                        <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/markaitek.com\/contact-us\/\" class=\"elementskit-btn whitespace--normal\">\n                                                                    <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16db7cb8 e-flex e-con-boxed e-con e-child\" data-id=\"16db7cb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50e8d4da mk-service-card mk-anim-h-left ekit-equal-height-disable elementor-widget elementor-widget-elementskit-image-box\" data-id=\"50e8d4da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\n            <div class=\"elementskit-info-image-box ekit-image-box text-center style-modern\" >\n\n                <a href=\"https:\/\/markaitek.com\/contact-us\/\">\n                <div class=\"elementskit-box-header image-box-img-center\">\n\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1143\" src=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_dashboard-2026.webp\" class=\"attachment-full size-full wp-image-807\" alt=\"Leads dashboard\" srcset=\"https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_dashboard-2026.webp 1600w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_dashboard-2026-300x214.webp 300w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_dashboard-2026-1024x732.webp 1024w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_dashboard-2026-768x549.webp 768w, https:\/\/markaitek.com\/wp-content\/uploads\/2026\/02\/leads_dashboard-2026-1536x1097.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n                <\/div>\n                <\/a>\n                <div class=\"elementskit-box-body ekit-image-box-body\">\n                    <div class=\"elementskit-box-content ekit-image-box-body-inner\">\n                                                <h3 class=\"elementskit-info-box-title\">\n\n                        Pipeline &amp; attribution dashboard\n                        \n                    <\/h3>\n                                                            <div class=\"elementskit-box-style-content\">\n                        Track your MQLs (marketing qualified leads), SQL (sales qualified leads), CAC (customer acquisition cost), conversion and pipeline velocity.                    <\/div>\n                                    <\/div>\n\n                                <div class=\"elementskit-box-footer\">\n                    <div class=\"box-footer\">\n                        <div class=\"btn-wraper\">\n                                                            <a href=\"https:\/\/markaitek.com\/contact-us\/\" class=\"elementskit-btn whitespace--normal\">\n                                                                    <\/a>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n                            <\/div>\n            <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cfee9b mk-section mk-usecases-cta mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"0cfee9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-721f235 mk-btn mk-btn-secondary elementor-widget elementor-widget-button\" data-id=\"721f235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markaitek.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Plan lead framing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e0ea0c mk-section mk-process-intro mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"2e0ea0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93afb66 elementor-widget elementor-widget-heading\" data-id=\"93afb66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our lead generation approach in 8 steps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45301ae elementor-widget elementor-widget-text-editor\" data-id=\"45301ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A concrete methodology for building a regular and usable flow of leads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43ffb74 mk-section mk-process mk-process-row mk-process-row-1 e-flex e-con-boxed e-con e-parent\" data-id=\"43ffb74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d526157 e-con-full mk-step-card mk-anim-h-left e-flex e-con e-child\" data-id=\"d526157\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b280fdd elementor-widget elementor-widget-heading\" data-id=\"b280fdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Positioning analysis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11aeba elementor-widget elementor-widget-text-editor\" data-id=\"d11aeba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We clarify your position and the arguments that trigger a request.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a92746a e-con-full mk-step-card mk-anim-h-right e-flex e-con e-child\" data-id=\"a92746a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4fc662 elementor-widget elementor-widget-heading\" data-id=\"e4fc662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. ICP definition (ideal customer profile) and offer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8e811 elementor-widget elementor-widget-text-editor\" data-id=\"5d8e811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We define the ICP (ideal customer profile) and the use cases with the highest potential.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1672278 e-con-full mk-step-card mk-anim-h-left e-flex e-con e-child\" data-id=\"1672278\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fac422 elementor-widget elementor-widget-heading\" data-id=\"4fac422\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Design of the conversion journey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-388a608 elementor-widget elementor-widget-text-editor\" data-id=\"388a608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We structure the conversion journey from the first interaction to the form.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80c0601 e-con-full mk-step-card mk-anim-h-right e-flex e-con e-child\" data-id=\"80c0601\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3f872e elementor-widget elementor-widget-heading\" data-id=\"f3f872e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Setting up tracking<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab493b elementor-widget elementor-widget-text-editor\" data-id=\"7ab493b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We set up reliable tracking to track sources, costs and conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f899c98 mk-section mk-process mk-process-row mk-process-row-2 e-flex e-con-boxed e-con e-parent\" data-id=\"f899c98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-16ee2bb e-con-full mk-step-card mk-anim-h-left e-flex e-con e-child\" data-id=\"16ee2bb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09d5dbd elementor-widget elementor-widget-heading\" data-id=\"09d5dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Launch of campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa649ff elementor-widget elementor-widget-text-editor\" data-id=\"fa649ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We activate the most relevant channels according to your business objectives.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa29987 e-con-full mk-step-card mk-anim-h-right e-flex e-con e-child\" data-id=\"aa29987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-507c454 elementor-widget elementor-widget-heading\" data-id=\"507c454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Qualification and restarts<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24ac80 elementor-widget elementor-widget-text-editor\" data-id=\"c24ac80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We organize qualification and restarts to reduce pipeline losses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b5dd21 e-con-full mk-step-card mk-anim-h-left e-flex e-con e-child\" data-id=\"6b5dd21\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bce1826 elementor-widget elementor-widget-heading\" data-id=\"bce1826\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Optimisation continue<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bc8eb elementor-widget elementor-widget-text-editor\" data-id=\"a6bc8eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We optimize targeting, messages and pages based on real data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38e2f48 e-con-full mk-step-card mk-anim-h-right e-flex e-con e-child\" data-id=\"38e2f48\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b66bf8 elementor-widget elementor-widget-heading\" data-id=\"5b66bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. System standardization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4a01fb elementor-widget elementor-widget-text-editor\" data-id=\"f4a01fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SOPs (standard operating procedures) are documented to make the system sustainable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd3c7b mk-section mk-process-cta mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"4dd3c7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a38f235 mk-btn mk-btn-primary elementor-widget elementor-widget-button\" data-id=\"a38f235\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/markaitek.com\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book an acquisition diagnosis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6ca687 mk-section mk-faq mk-anim-v e-flex e-con-boxed e-con e-parent\" data-id=\"e6ca687\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bfac8b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0bfac8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-656f1cd elementor-widget elementor-widget-heading\" data-id=\"656f1cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lead Generation FAQ<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6544146 elementor-widget elementor-widget-text-editor\" data-id=\"6544146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Frequently asked questions to understand the terms and get started with the right priorities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4af13 mk-faq-accordion elementor-widget elementor-widget-eael-adv-accordion\" data-id=\"4a4af13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-adv-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-adv-accordion\" id=\"eael-adv-accordion-4a4af13\" data-scroll-on-click=\"no\" data-scroll-speed=\"300\" data-accordion-id=\"4a4af13\" data-accordion-type=\"accordion\" data-toogle-speed=\"300\">\n            <div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-does-icp-ideal-customer-profile-mean\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"1\" aria-controls=\"elementor-tab-content-7791\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What does ICP (ideal customer profile) mean?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7791\" class=\"eael-accordion-content clearfix\" data-tab=\"1\" aria-labelledby=\"what-does-icp-ideal-customer-profile-mean\"><p>ICP (ideal customer profile) means ideal customer profile. This is the type of business or customer you want to target first, where your offer creates the most value.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-do-mql-marketing-qualified-lead-and-sql-sales-qualified-lead-mean\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"2\" aria-controls=\"elementor-tab-content-7792\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What do MQL (marketing qualified lead) and SQL (sales qualified lead) mean?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7792\" class=\"eael-accordion-content clearfix\" data-tab=\"2\" aria-labelledby=\"what-do-mql-marketing-qualified-lead-and-sql-sales-qualified-lead-mean\"><p>MQL (marketing qualified lead) = marketing qualified lead. SQL (sales qualified lead) = sales qualified lead. The MQL (marketing qualified lead) becomes SQL (sales qualified lead) when it is mature enough to be handled by the sales team.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"what-does-cac-customer-acquisition-cost-mean\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"3\" aria-controls=\"elementor-tab-content-7793\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">What does CAC (customer acquisition cost) mean?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7793\" class=\"eael-accordion-content clearfix\" data-tab=\"3\" aria-labelledby=\"what-does-cac-customer-acquisition-cost-mean\"><p>CAC (customer acquisition cost) means customer acquisition cost: how much it costs on average to convert a new customer.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"do-you-only-manage-advertising\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"4\" aria-controls=\"elementor-tab-content-7794\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Do you only manage advertising?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7794\" class=\"eael-accordion-content clearfix\" data-tab=\"4\" aria-labelledby=\"do-you-only-manage-advertising\"><p>No. We also work on the value proposition, the capture pages, the conversion journey and qualification.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"how-do-you-measure-lead-quality\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"5\" aria-controls=\"elementor-tab-content-7795\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">How do you measure lead quality?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7795\" class=\"eael-accordion-content clearfix\" data-tab=\"5\" aria-labelledby=\"how-do-you-measure-lead-quality\"><p>With clear qualification criteria, validated with your sales, and monitoring of actual conversion into opportunities.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"how-long-until-you-see-results\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"6\" aria-controls=\"elementor-tab-content-7796\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">How long until you see results?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7796\" class=\"eael-accordion-content clearfix\" data-tab=\"6\" aria-labelledby=\"how-long-until-you-see-results\"><p>We can often improve indicators quickly, then stabilize performance over subsequent cycles.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"can-you-work-with-our-current-crm\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"7\" aria-controls=\"elementor-tab-content-7797\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Can you work with our current CRM?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7797\" class=\"eael-accordion-content clearfix\" data-tab=\"7\" aria-labelledby=\"can-you-work-with-our-current-crm\"><p>Yes, we integrate with your existing tools and adapt the process to your operational reality.<\/p><\/div>\n\t\t\t\t\t<\/div><div class=\"eael-accordion-list\">\n\t\t\t\t\t<div id=\"why-do-you-insist-on-sops-standard-operating-procedures\" class=\"elementor-tab-title eael-accordion-header\" tabindex=\"0\" data-tab=\"8\" aria-controls=\"elementor-tab-content-7798\"><span class=\"eael-advanced-accordion-icon-closed\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-advanced-accordion-icon-opened\"><svg aria-hidden=\"true\" class=\"fa-accordion-icon e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><span class=\"eael-accordion-tab-title\">Why do you insist on SOPs (standard operating procedures)?<\/span><svg aria-hidden=\"true\" class=\"fa-toggle e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/div><div id=\"elementor-tab-content-7798\" class=\"eael-accordion-content clearfix\" data-tab=\"8\" aria-labelledby=\"why-do-you-insist-on-sops-standard-operating-procedures\"><p>SOPs (standard operating procedures) prevent loss of quality and facilitate scale-up.<\/p><\/div>\n\t\t\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-mkmotionjs mk-motion-script elementor-widget elementor-widget-html\" data-id=\"mkmotionjs\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n(function(){\n  function init(){\n    var root=document.querySelector('body.page-id-699 .elementor-699');\n    if(!root) return;\n    root.classList.add('mk-motion-ready');\n    var targets=root.querySelectorAll('.mk-anim-v, .mk-anim-h-left, .mk-anim-h-right');\n    if(!targets.length){ return; }\n    if(!('IntersectionObserver' in window)){\n      targets.forEach(function(el){ el.classList.add('is-inview'); });\n      return;\n    }\n    var io=new IntersectionObserver(function(entries){\n      entries.forEach(function(entry){\n        if(entry.isIntersecting){\n          entry.target.classList.add('is-inview');\n          io.unobserve(entry.target);\n        }\n      });\n    }, {threshold:0.16, rootMargin:'0px 0px -8% 0px'});\n    targets.forEach(function(el){ io.observe(el); });\n  }\n  if(document.readyState==='loading') document.addEventListener('DOMContentLoaded', init);\n  else init();\n})();\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>LEAD GENERATION B2B lead generation: qualified and predictable pipeline Transform your marketing actions into a commercial pipeline with an approach oriented towards qualification, ICP (ideal customer profile), acquisition cost and conversion. Book an acquisition diagnosis See the acquisition levers A revenue-oriented acquisition system We align the offer, targeting, messages and the [\u2026]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_eb_attr":"","postBodyCss":"","postBodyMargin":[],"postBodyPadding":[],"postBodyBackground":{"backgroundType":"classic","gradient":""},"slim_seo":{"title":"B2B Lead Generation for Qualified Pipeline | Markaitek","description":"Attract and convert qualified prospects with a measurable acquisition strategy, targeted campaigns and sales-marketing aligned CRM monitoring."},"footnotes":""},"class_list":["post-852","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/pages\/852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/comments?post=852"}],"version-history":[{"count":2,"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/pages\/852\/revisions"}],"predecessor-version":[{"id":914,"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/pages\/852\/revisions\/914"}],"wp:attachment":[{"href":"https:\/\/markaitek.com\/en\/wp-json\/wp\/v2\/media?parent=852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}