LEAD GENERATION
B2B lead generation: qualified and predictable pipeline
Transform your marketing actions into a commercial pipeline with an approach focused on qualification, ICP (ideal customer profile), acquisition cost and conversion.
A revenue-oriented acquisition system
We align the offer, targeting, messages and the conversion journey to generate better quality leads and control the CAC (customer acquisition cost).
- Clear positioning and ICP-oriented promise (ideal customer profile)
- Multi-lever activation with CAC (customer acquisition cost) monitoring
- Structured qualification and follow-up process
CRM and SaaS platforms we support
We can support and integrate your SaaS and CRM platforms such as Monday, Zoho, HubSpot, Pipedrive, Salesforce, Paypath, n8n and other tools depending on your stack.
When a native connector is missing, we can develop connectorsn8ntailor-made to keep an orchestration stable and maintainable.
Examples of lead generation levers
We set up a complete system for generating incoming requests, from capture to marketing and sales qualification.
ICP framing (ideal customer profile) & offer
Powerful Capture Pages
Managed acquisition campaigns
Qualification and automated reminders
Pipeline & attribution dashboard
Our lead generation approach in 8 steps
A concrete methodology for building a regular and usable flow of leads.
1. Positioning analysis
We clarify your position and the arguments that trigger a request.
2. ICP definition (ideal customer profile) and offer
We define the ICP (ideal customer profile) and the use cases with the highest potential.
3. Design of the conversion journey
We structure the conversion journey from the first interaction to the form.
4. Setting up tracking
We set up reliable tracking to track sources, costs and conversions.
5. Launch of campaigns
We activate the most relevant channels according to your business objectives.
6. Qualification and restarts
We organize qualification and restarts to reduce pipeline losses.
7. Optimisation continue
We optimize targeting, messages and pages based on real data.
8. System standardization
SOPs (standard operating procedures) are documented to make the system sustainable.
Lead Generation FAQ
Frequently asked questions to understand the terms and get started with the right priorities.
ICP (ideal customer profile) means ideal customer profile. This is the type of business or customer you want to target first, where your offer creates the most value.
MQL (marketing qualified lead) = marketing qualified lead. SQL (sales qualified lead) = sales qualified lead. The MQL (marketing qualified lead) becomes SQL (sales qualified lead) when it is mature enough to be handled by the sales team.
CAC (customer acquisition cost) means customer acquisition cost: how much it costs on average to convert a new customer.
No. We also work on the value proposition, the capture pages, the conversion journey and qualification.
With clear qualification criteria, validated with your sales, and monitoring of actual conversion into opportunities.
We can often improve indicators quickly, then stabilize performance over subsequent cycles.
Yes, we integrate with your existing tools and adapt the process to your operational reality.
SOPs (standard operating procedures) prevent loss of quality and facilitate scale-up.
