CRO
CONVERSION RATE OPTIMIZATION
Most websites already have enough traffic. The real issue is that the website doesn’t convert well enough.
At Markaitek, we optimize your website and funnels to turn more visitors into inquiries, calls, and sales—without increasing your ad spend.
Turn your website into a growth engine
Trust us with your conversion optimization to maximize the performance of your pages and campaigns. We analyze user experience, data, and friction points to increase your conversion rate and revenue per visit.
- CRO audit & friction-point diagnosis
- UX analysis (journeys, intent, behaviour)
- Optimization of key pages (landing pages, forms, checkout)
- Testing and experimentation (A/B testing, rapid iterations)
- Measurement & attribution (GA4, events, dashboards)
Conversion rate optimization examples
The result is a site that is more effective, more convincing and easier to maintain over time, with a clear editorial logic.
Testing & experimentation (A/B testing + rapid iterations)
We don't settle for opinions: we measure, we test, we learn. Depending on your traffic and constraints, we set up an adapted experimentation approach: A/B tests, sequential tests, UX/copy iterations, or cohort optimization.
Approach:
- Clear assumptions
- Prioritization (impact vs. effort)
- Reliable measurement (events, conversions, QA tracking)
- Continuous iteration according to results
UX & behaviour analysis (Clarity, heatmaps, journeys)
We use behavioral analysis tools and navigation data to understand where and why users drop out: scrolling, clicks, rage clicks, abandonment, actual vs. expected paths.
Typical deliverables :
- Friction map (page by page)
- Prioritizing improvements (quick wins vs. effort)
- UX + copy + structure recommendations
Test plan and deployment plan
CRO audit & friction-point diagnosis
We identify what prevents your visitors from taking action: lack of clarity, distractions, long forms, poorly positioned offers, slow pages, confusing UX, messages not aligned with intent.
Typical deliverables :
- Friction map (page by page) – Prioritization of improvements (quick wins vs. effort)
- UX + copy + structure recommendations
- Test plan and deployment plan
Optimization of key pages (landing pages, forms, funnels)
Optimization of key pages (landing pages, forms, funnels) We rework your pages to improve conversion: message, structure, evidence, CTAs, friction, speed, mobile-first, trust. The goal: get more people to the next step. Examples of optimizations:
Google Ads / Meta / LinkedIn landing pages, Conversion-focused SEO/GEO service pages
Forms (less friction + better qualification)
“Contact” and “Request a Quote” pages
Checkout/appointment booking
Reliable measurement & tracking (GA4, GTM, events, dashboards)
Effective CRO depends on solid measurement. We make sure your conversions, events, and sources are tracked properly (forms, calls, clicks, bookings) so you can make decisions based on data. What we put in place: Tracking plan (events + conversions); GA4 + Google Tag Manager + Clarity settings; Marketing attribution (UTM, campaigns); Dashboards (KPIs: conversion, CPL, CPA, rate per page).
Our 8-step CRO approach
Here’s what you typically receive in a CRO engagement with Markaitek. Exact deliverables may vary depending on your website, traffic volume, and goals (leads, calls, sales, appointments).
Un diagnostic CRO complet
• Audit des pages clés (landing pages, pages services, page contact, formulaires, checkout si applicable) • Identification des frictions (clarté, offre, confiance, UX mobile, vitesse, distractions, formulaires) • Analyse des parcours réels (sources → pages → actions) et des abandons
Backlog priorisé (impact vs effort)
• Liste d’actions classées par priorité (gains rapides / chantiers structurants) • Hypothèses associées (ce qu’on améliore, pourquoi, résultat attendu) • Estimation d’effort et dépendances (dev, contenu, tracking)
Recommandations UX + structure de page
• Nouvelle structure de page (sections recommandées, ordre, CTA) • Améliorations UX mobile-first (lisibilité, navigation, friction) • Optimisations de confiance (preuves, micro-copy, FAQs, réassurance)
Optimisation des copies & conversion
• Ajustements de titres, sous-titres, bénéfices et CTA • Clarification de l’offre (pour qui, résultat, délai, prochaines étapes) • Micro-copy des formulaires (réduction des abandons)
Plan de mesure et tracking (pour piloter par la donnée)
• Plan d’événements (clics CTA, submit formulaire, appels, scroll, étapes) • Paramétrage ou audit GA4 + Google Tag Manager • Attribution des conversions (UTM, campagnes, pages, sources) et des abandons
Plan de tests et expérimentation (si pertinent)
• Roadmap de tests (A/B ou itérations séquentielles selon le volume) • Définition du KPI principal (CVR, CPL, CPA, revenue/visite, etc.) • Méthode de validation (significativité / tendance / période)
Tableau de bord performance (optionnel, mais recommandé)
• Nouvelle structure de page (sections recommandées, ordre, CTA) • Améliorations UX mobile-first (lisibilité, navigation, friction) • Optimisations de confiance (preuves, micro-copy, FAQs, réassurance)
Votre Déploiement (selon votre modèle)
• Recommandations prêtes à intégrer (brief dev + contenu) • Maquettes simples (wireframes) pour pages clés • QA tracking (validation des conversions après mise en ligne)
FAQ CRO
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CRO (Conversion Rate Optimization) is improving a website or funnel to generate more meaningful actions with the same traffic—requests, calls, appointments, or purchases.
Yes, but the approach changes. With lower traffic, we focus on:
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rapid UX/copy gains,
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stronger “money pages”
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reliable tracking
instead of heavy A/B testing.
No. When volume is too low, we use sequential iterations (before/after) and measure impact over comparable periods. A/B testing becomes relevant once you have enough conversions to draw solid conclusions.
Often, gains appear after the first fixes (forms, clarity, CTA, speed). The most important improvements come with the cycle: audit → deployment → measurement → iteration. For sure it depends on investement levels
Typically:
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acquisition landing pages (Google/Meta/LinkedIn)
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service pages (SEO/GEO “money pages”)
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contact / request-a-quote pages
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conversion steps (booking flow, checkout)
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Unclear offer (it’s not obvious who it’s for and what you get)
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Lack of trust (proof, reassurance, transparency)
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Too much friction (long forms, unnecessary steps)
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Message mismatch (ad promise doesn’t match the page)
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Mobile issues (readability, speed, navigation)
It depends on the goal, but commonly:
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conversion rate (CVR) by page and source
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cost per lead (CPL) / cost per acquisition (CPA)
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form completion rate
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call rate / lead quality
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revenue per visit (for e-commerce)
Yes—and it’s often step one. Without reliable events and conversions, you’re optimizing blind. We start by fixing measurement (GA4/GTM, attribution, call tracking).
Yes. A clearer, faster, more useful and engaging site often improves:
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user experience (UX)
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click-through rate (CTR)
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overall page performance (which can support SEO outcomes)
Yes. We can deliver implementation-ready recommendations, collaborate with your team, or manage integration depending on your setup.
