WEBSITE & CONTENT
Website and content for B2B SMEs
Turn your site into a growth asset with a clear structure, useful content and a conversion-oriented experience, SEO (search engine optimization) and GEO (generative engine optimization).
A clear, credible, action-oriented site
We improve architecture, messaging and content so that your site better explains your value and converts more, both on desktop and mobile.
- Decision-oriented page architecture
- Useful and readable SEO/GEO content
- UX optimization for conversion and trust
Examples of web & content improvements
The result is a site that is more effective, more convincing and easier to maintain over time, with a clear editorial logic.
Intention-based copywriting
Write precise messages that respond to objections and build confidence.
UX & performance
Reduce friction, improve legibility and make it easier to take action.
Editorial governance
Set up a sustainable publishing rhythm with clear standards, roles and responsibilities.
Strategic content production
Publish useful content that supports SEO (search engines), GEO (generative engines) and sales performance.
Service page architecture
The result is a site that is more effective, more convincing and easier to maintain over time, with a clear editorial logic.
Our 8-step website & content approach
A structured approach to improve the clarity, credibility and conversion of your web presence.
Audit of existing site
Complete analysis of current site content and performance.
Prioritizing key pages
Identification of strategic pages.
Redesigning the editorial hierarchy
Reorganization of content.
Structuring templates
Templates are standardized to speed up production.
Conversion-oriented copywriting
Creating content that transforms visitors.
Integration and QA
Technical testing and quality validation.
Measurement and optimization
Performance analysis.
Documentation and autonomy
Training and documentation.
Request a free consultation today and discover how Markaitek can transform your marketing.
FAQ Website and content
Quick answers to clarify the approach and the most commonly used terms.
Not necessarily. We focus on high-impact improvements without starting from scratch.
Yes. We optimize your pages directly in WordPress + Elementor, while remaining compatible with your current structure.
SEO = search engine optimization. GEO = generative engine optimization (AI responses). The two complement each other.
We track KPIs (key performance indicators) such as engagement, conversion, traffic quality and incoming requests.
Yes, responsive optimization is part of the mandate: legibility, density of sections and clarity of CTAs.
Yes, we can rewrite your service pages and produce content better aligned with your visitors’ intent.
Yes, we document the standards, the rate of publication and the responsibility of those involved.
Yes, a pilot on a few critical pages can quickly validate the value.
