SEO / GEO

SEO and GEO for B2B SMEs

Increase your organic visibility on Google and in AI Answers with a revenue-oriented SEO (search engine optimization) and GEO (generative engine optimization) strategy.

Actionable, measurable, business-aligned SEO/GEO

We structure your technical SEO, your content and your entity signals to attract qualified traffic, then monitor the KPIs (key performance indicators) linked to your business objectives.

Examples of SEO/GEO actions that can be rapidly deployed

We deliver a concrete, executable plan to improve your discoverability on search engines and AI interfaces, without unnecessary complexity.

Technical audit & indexing

Correct the crawl, indexing and performance bottlenecks that limit your visibility.

Intent-oriented content architecture

Align pages, queries and paths to capture more qualified traffic.

GEO optimization (generative engines)

Structure your content and entity signals to be better quoted in AI responses (e.g. ChatGPT, Claude, Gemini).

On-page, internal linking & authority

Enhance the relevance and semantic depth of your key pages.

SEO/GEO dashboard

Track positions, qualified traffic, incoming requests and conversions with readable KPIs (key performance indicators) .

Our 8-step SEO/GEO approach

A structured method for transforming your organic presence into a sustainable acquisition lever.

01

Diagnostic SEO/GEO initial

On évalue votre situation actuelle, les freins techniques et les opportunités prioritaires.

02

Analyse intent & audience

On cartographie les intentions de recherche les plus rentables pour votre marché.

03

Priorisation impact/effort

On priorise les chantiers selon l’impact business, l’effort et la vitesse de déploiement.

04

Plan technique & architecture

On corrige les bases techniques et la structure des pages pour améliorer la découvrabilité.

05

Plan éditorial orienté conversion

On produit les contenus prioritaires pour attirer des prospects mieux qualifiés.

06

Implantation et optimisations

On optimise les pages, le maillage interne et les signaux de crédibilité.

07

Mesure & itérations

On suit les KPI (indicateurs clés de performance) et on ajuste en continu selon les résultats.

08

Standardisation et scale

On documente les SOP (procédures opératoires standard) pour maintenir la performance dans le temps.

FAQ SEO and GEO

Here are the most useful answers before starting an SEO/GEO mandate in Quebec.

SEO and GEO: what's the difference?

SEO (search engine optimization) targets Google and Bing. GEO (Generative Engine Optimization) targets the way your content is picked up and quoted in AI responses.

Does GEO replace SEO?

No. The two complement each other. Good SEO strengthens your foundation, and GEO increases your chances of being visible in conversational responses.

How long does it take to see results?

The first signals may appear in the first few weeks, but a stable gain is built up over several optimization cycles.

What KPIs (key performance indicators) do you track?

We track KPIs (key performance indicators) such as visibility, qualified traffic, conversion rate and incoming requests.

Do you manage the technical side and the content?

Yes, we cover technical aspects, page structure, internal linking and content strategy.

Do you work with our in-house team?

Yes, we can co-execute with your marketing and content teams.

Can we start with a short mandate?

Yes, an initial diagnosis allows you to quickly prioritize high-impact actions.

Why do you talk about SOPs (standard operating procedures)?

SOPs (standard operating procedures) are used to maintain consistent quality and avoid having to start from scratch every month.